Association executives face challenges that just don’t exist for the individual who uses social media. They have to consider the wants and needs of an entire group of individuals. They have to consider who will manage the social media efforts, and include input from many people. It can be tough, but it can be done

I’ve started sending out invites to folks for my seminar on social media for community organizations later this month.  Almost immediately, I received a response from someone who asked the question, “Would you please define social media so that we’re on the same page?” DUH! I totally overlooked the fact that for many of the people I

When started to get involved in social media, I did it mainly as a way of enriching my real estate business. The more involved I got, the more I learned that social media has all sorts of valuable benefits for every industry and every group of people. The more I got involved with social media,

Having worked in software development for almost 15 years I’ve had quite a few “free lunches” over the years. Staffing and consulting companies have as many goodies in their swag bags as a pharma-rep with the next blockbuster drug and they’re usually more than happy to supply the team and office with a stack of

A company looking to create and follow through on a social media strategy faces several challenges. Marketing Sherpa’s Social Media Marketing and PR Benchmark Survey shows that significant challenges for implementing social media include: Lack of knowledgeable staff Inability to to trrack ROI or measure impact on goals Lack of budget,