I’m excited. I honestly am. While today marks the end of one era for me, it also signals the beginning of some really exciting things. For the last few weeks, I’ve been in limbo. During that time, I’ve spent quite a bit of time thinking about where I’ve been, where I’m at, and where I’m
It took much more than paint and brushes. . When it comes to technology, it seems that the only thing that everyone wants to talk about are the “tools.” We hear all the time how all of these technologies, be they social media or otherwise, are just “tools.” Heck, I know that I have even
I read a lot. I haven’t read a fiction book in a long time, but I still read a lot of non-fiction, especially business books. Recently, I read Ignore Everybody, by well-known marketer/blogger Hugh MacLeod (you can order it here). I first came across Hugh’s work when I first started blogging. He has an awesome
Association executives face challenges that just don’t exist for the individual who uses social media. They have to consider the wants and needs of an entire group of individuals. They have to consider who will manage the social media efforts, and include input from many people. It can be tough, but it can be done
I’ve started sending out invites to folks for my seminar on social media for community organizations later this month. Almost immediately, I received a response from someone who asked the question, “Would you please define social media so that we’re on the same page?” DUH! I totally overlooked the fact that for many of the people I
When started to get involved in social media, I did it mainly as a way of enriching my real estate business. The more involved I got, the more I learned that social media has all sorts of valuable benefits for every industry and every group of people. The more I got involved with social media,
We’re told time and again to be successful you need to find your niche. Specialize and focus to find your audience. In general this is good advice, but sometimes you can pull off something special by being everything to everybody! Last week I had the chance to meet Don & Lillian Stokes (Americas “First Couple”
Having worked in software development for almost 15 years I’ve had quite a few “free lunches” over the years. Staffing and consulting companies have as many goodies in their swag bags as a pharma-rep with the next blockbuster drug and they’re usually more than happy to supply the team and office with a stack of
A company looking to create and follow through on a social media strategy faces several challenges. Marketing Sherpa’s Social Media Marketing and PR Benchmark Survey shows that significant challenges for implementing social media include: Lack of knowledgeable staff Inability to to trrack ROI or measure impact on goals Lack of budget,
Erik Qualman’s book, Socialnomics, dives into the relevancy of Social Media in both our personal and business lives. The point Qualman drives home throughout the book is that Social Media is here now, here to stay, and like the tagline of his book states: “Transforms the way we live and do business.” Socialnomics is not