When started to get involved in social media, I did it mainly as a way of enriching my real estate business. The more involved I got, the more I learned that social media has all sorts of valuable benefits for every industry and every group of people. The more I got involved with social media,
We’re told time and again to be successful you need to find your niche. Specialize and focus to find your audience. In general this is good advice, but sometimes you can pull off something special by being everything to everybody! Last week I had the chance to meet Don & Lillian Stokes (Americas “First Couple”
Having worked in software development for almost 15 years I’ve had quite a few “free lunches” over the years. Staffing and consulting companies have as many goodies in their swag bags as a pharma-rep with the next blockbuster drug and they’re usually more than happy to supply the team and office with a stack of
A company looking to create and follow through on a social media strategy faces several challenges. Marketing Sherpa’s Social Media Marketing and PR Benchmark Survey shows that significant challenges for implementing social media include: Lack of knowledgeable staff Inability to to trrack ROI or measure impact on goals Lack of budget,
Erik Qualman’s book, Socialnomics, dives into the relevancy of Social Media in both our personal and business lives. The point Qualman drives home throughout the book is that Social Media is here now, here to stay, and like the tagline of his book states: “Transforms the way we live and do business.” Socialnomics is not
You’re the CEO of a small or mid-sized business. You’ve been listening to the buzz about Social Media. You have your Facebook Page all set up. Now what? You stare at the blank page trying to figure out why you only have 12 likes. Ten are your employees. The other two are you and your
One of my first jobs, one of those horrible first jobs you get when you’re just out of HS and no one else will hire you, was working as a telemarketer for a questionable charity that raised money for veterans selling flags and trash bags. They also sold a box of pens. I sold quite
There’s a old saying that when the only tool you have is a hammer, every problem looks like a nail, but you can’t fall into the trap of using the same approach for every problem and hope to have much success. In fact, most problems or projects have several possible solutions. The trick is finding
It was the best of times, it was the worst of times. It seems like every week there’s a new report that shows why the housing market is rebounding, or why it’s sinking even further. Just this week we saw new home sales in November drop 11%, while existing home sales rose 7.4%. Predictions of
Go to any party, networking event or social setting and inevitably someone is going to ask you “So, what is it that you do?”’ It’s such an easy way to quickly learn about someone and spark a conversation. In other cultures, like Spain, it’s more likely someone will ask you about your family than what