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Blogging

On endings and beginnings. . .

June 22, 2022June 12, 2022
Posted by Adam
I’m excited. I honestly am. While today marks the end of one era for me, it also signals the beginning of some really exciting things. For the last few weeks, I’ve been in limbo. During that time, I’ve spent quite a bit of time thinking about where I’ve been, where I’m at, and where I’m
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Blogging

Let’s put the tool talk on hold. . .

June 17, 2022June 12, 2022
Posted by Adam
It took much more than paint and brushes. . When it comes to technology, it seems that the only thing that everyone wants to talk about are the “tools.” We hear all the time how all of these technologies, be they social media or otherwise, are just “tools.” Heck, I know that I have even
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Blogging

The book that changed my life, and this blog. . .

June 13, 2022June 10, 2022
Posted by Adam
I read a lot. I haven’t read a fiction book in a long time, but I still read a lot of non-fiction, especially business books. Recently, I read Ignore Everybody, by well-known marketer/blogger Hugh MacLeod (you can order it here). I first came across Hugh’s work when I first started blogging. He has an awesome
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Social Media

Social Media for association executives

June 10, 2022June 10, 2022
Posted by Adam
Association executives face challenges that just don’t exist for the individual who uses social media. They have to consider the wants and needs of an entire group of individuals. They have to consider who will manage the social media efforts, and include input from many people. It can be tough, but it can be done
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Social Media

Answering the question, “What is Social Media?”

May 31, 2022
Posted by Adam
I’ve started sending out invites to folks for my seminar on social media for community organizations later this month.  Almost immediately, I received a response from someone who asked the question, “Would you please define social media so that we’re on the same page?” DUH! I totally overlooked the fact that for many of the people I
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Social Media

Learn how social media can benefit your community organization

May 15, 2022April 29, 2022
Posted by Adam
When started to get involved in social media, I did it mainly as a way of enriching my real estate business. The more involved I got, the more I learned that social media has all sorts of valuable benefits for every industry and every group of people. The more I got involved with social media,
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Blogging

Forget Your Niche! Sometimes It Pays To Be Everything For Everyone.

May 12, 2022April 29, 2022
Posted by Adam
We’re told time and again to be successful you need to find your niche. Specialize and focus to find your audience. In general this is good advice, but sometimes you can pull off something special by being everything to everybody! Last week I had the chance to meet Don & Lillian Stokes (Americas “First Couple”
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Social Media

Please Don’t Feed the Developers. The Social Media “Free Lunch”

May 8, 2022April 29, 2022
Posted by Adam
Having worked in software development for almost 15 years I’ve had quite a few “free lunches” over the years. Staffing and consulting companies have as many goodies in their swag bags as a pharma-rep with the next blockbuster drug and they’re usually more than happy to supply the team and office with a stack of
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Social Media

Social Media Lessons Learned From Knowledge Management

May 6, 2022April 29, 2022
Posted by Adam
A company looking to create and follow through on a social media strategy faces several challenges. Marketing Sherpa’s Social Media Marketing and PR Benchmark Survey shows that significant challenges for implementing social media include: Lack of knowledgeable staff Inability to to trrack ROI or measure impact on goals Lack of budget,
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Blogging

Book Review: Socialnomics by Erik Qualman

May 3, 2022April 29, 2022
Posted by Adam
Erik Qualman’s book, Socialnomics, dives into the relevancy of Social Media in both our personal and business lives. The point Qualman drives home throughout the book is that Social Media is here now, here to stay, and like the tagline of his book states: “Transforms the way we live and do business.” Socialnomics is not
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Recent Posts

  • On endings and beginnings. . .
  • Let’s put the tool talk on hold. . .
  • The book that changed my life, and this blog. . .
  • Social Media for association executives
  • Answering the question, “What is Social Media?”

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